Revenue from spend already made
No new acquisition cost attached to the conversations this creates.
WHAT IT'S FOR
Old enquiries, lost opportunities, unsold estimates and lapsed customers sitting untouched in your CRM.
Reactivation happens in bursts when someone has a quiet week, then stops.
The list is too large to work manually and too valuable to ignore.
Contacts are approached as though no prior relationship exists.
HOW IT RUNS
Four steps.
One continuous workflow.
01Segment
The database is segmented by source, age, stage and reason the conversation stopped.
02Re-approach
Each segment is contacted with a reason that makes sense for why they went quiet.
03Qualify
Replies are qualified against your current criteria, not the criteria from when they first enquired.
04Hand over
People ready to talk now reach your team with the full history.
WHAT CHANGES
The operating difference.
A list that stays worked
The archive is cleared once, then kept current rather than accumulating again.
Honest segmentation
You find out what proportion of the database is actually dead.
See what this is worth on your numbers.
In a Revenue Sprint we map your lead journey, find where this is costing you, and scope what implementing it would take.
Further reading
How Many Follow-Ups Before You Stop? The Data, With Sources
Every follow-up and response-time figure traced to its source, with vendor-published numbers marked.