INDUSTRY
Longer cycles need follow-up that does not stop at two attempts.
Deal values are high enough that a single recovered opportunity pays for a year of the system. Cycles are long enough that follow-up outlasts the attention of the person responsible for it.
WHERE THE LEADS GO
The places opportunities leak in b2b services.
Follow-up stops long before a long cycle would naturally close.
Proposals go quiet and nobody restarts the conversation.
Past enquiries and closed-lost opportunities accumulate unworked.
THE DATE THAT BRINGS THEM BACK
The recurring trigger.
Contract renewals and budget cycles put a past prospect back in the market on a date you can anticipate. A closed-lost opportunity from eighteen months ago is often a live one today, for reasons that have nothing to do with you.
WHAT WE RUN
The workflows behind it.
Systems we work withWorks with your CRM and calendar.
Common questions.
How many follow-ups should a long B2B cycle get?
More than the two most teams manage. When a decision takes six to twelve months, follow-up has to outlast the attention of whoever owns it. The common failure is not a bad message. It is a process that runs out before the buyer is ready.
Is a closed-lost opportunity worth re-contacting?
Often. Most were lost to timing, budget or an internal change rather than to a competitor. Contract renewals and budget cycles put those same buyers back in the market on dates you can anticipate, which makes the second conversation a reasonable one.
Will this sound wrong for a high-value deal?
It follows your tone and stops at the point a human should take over. For large deals the handover matters more than the outreach, so agree that threshold before launch rather than after.
See what's recoverable in your database.
In a Revenue Sprint we map your lead journey, identify where opportunities are being lost and scope what implementing this would take.